Welcome To Select Travels : One destination for your Luxury Travel, Exclusive Holidays

We have turned 20! It is now two decades since I founded Select in Stockholm with a “daring” idea – to devote our attention only to top luxury travellers. They were two rewarding decades, despite two recessions and other challenges.

 

Looking back I realize that while we grew very successfully, at the core Select did not change. I never lost my passion for perfectly luxurious travel. And I never lost sight of my foremost aim, it only got stronger. As my first brochure stated:

 

 

With the boom in information technology (IT), there was a trend worldwide to depersonalize travel. Many travel operators fired staff and moved out of town, virtually forcing customers to sit on a phone pressing 1 for this and 2 for that, or book themselves on the internet. Travellers discovered how much work it is to create your own itinerary, how little money you save by booking yourself, how easy it is to misread rules or miss your connections – with no one to blame except yourself or your husband.

 

And with no well-connected travel agent back home to sort out problems, get you an upgrade, a free meal or bottle of champagne.

 

To me the travel business is all about people. At Select Collection we use IT to save us time so we can give more time to our customers.

 

This is important as we still do totally individualized travel. To encourage customers to come in and talk to us, our offices in the Nordic countries and London are central and beautifully decorated, most with exotic lifestyle boutiques – and even a spa under the same roof in Stockholm. Our staff are well trained, well travelled and well respected.

 

With a café latte in hand our customers can perfect their unique trips face to face with our travel consultants, getting the benefit of our contacts and constant travels worldwide, while in the background IT helps quietly.

 

In our foreground are people – our special contacts at the hotels worldwide, and you, our customers….

 

So on our 20^th anniversary, a warm thank you for all your loyalty. May we create many more wonderful journeys together.